GSD TALK: Visionary Leadership & The Role Of Brand
Gain practical tools to identify the right problems, rationalize initiatives, and create demand for your vision.
NASA, DISNEY, APPLE, NIKE, TESLA...
The mere mention of these names evokes a feeling, thought, or action. In a single word, these brand names codify a set of values, complex ideas, and product promises that have led millions of people to action. What if you could harness the same principles and power of branding to lead change within your organization?
Wernher von Braun, Walt Disney, Steve Jobs, Phil Knight, and Elon Musk are all visionary leaders that understand and evoke the power of brand to get people to sign up to drive their visions.
These are not companies you apply to for a paycheck. People that apply and work for these companies do it because they believe in the vision established by the brand narrative. They wear their employment as a sign of pride.
If you aren't employing the power of brand to inspire people to sign up for your initiatives, you aren't leading. Join us for this 90-minute talk and learn how to become a visionary leader.
Visionary Leadership and the reason your leadership team needs to step it up.
Understand why transformation… Isn’t about the stuff; it’s about the humans.
How to make transformation matter to your stakeholders.
Ability to define the “Right It” – A Problem people think they have.
Gain the tools to rationalize potential transformative initiatives and eliminate those that won't matter.
Practices to create demand for your transformation and get people to sign-up.
How to be a visionary leader.
CEO - Speaker - Best-Selling Author
“He is an informative, enthusiastic, and inspiring speaker who is a pleasure to work with. Jason has a great sense of humor which helps him captivate his audience. His personal stories help him to enrich the subject matter and connect his content to the audience. I have always appreciated that he engages with my students and motivates them to participate in his talk. He is clearly a thought leader in project management and empowers his audience with tangible learning points and tools.”
– MURAT BAYIZ, Professor of Clinical Data Science and Operations Management at USC - Marshall School of Business“Jason Scott is a dynamic speaker that is passionate about Leadership. Not only is he a great speaker, but his follow-up after the meeting is always timely as he treats his audience with the utmost priority.”
– DEBY COVY, PMI Los Angeles“Jason Scott is a provocative and evocative speaker. His highly engaging and irreverent style leaves listeners more than just informed or even enlightened. It leaves them altered. Jason has an ability to cut through normal corporate-speak to the heart of the matter in a light and fun way, while lacking no clarity about what is at stake. Organizations and individuals who hear his message will be better because of it.”
– MARK P. MURPHY, CEO of Advisor to CEO’s, Inc.ZOOM - GSD Talk: Visionary Leadership & The Role of Brand
BONUS: Simon Sinek | How Great Leaders Inspire Action | video length: 18
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